Lots of jean brands have come and gone over time but it's fair to say that "Levi's" has endured as the brand most people think of when it comes to jeans. Now investors will have a chance to own shares of this iconic brand. The company is offering 37M shares (NYSE: LEVI) with a proposed price range of $14-16. Pricing is expected next Wednesday or Thursday.
Levi's strategy over the last few years had been simple and effective. To grow revenue they have leveraged their core position men's jeans to expand into women . . .