Redfin (RDFN $12-14) is planning to come public this week. The company is basically an online platform for residential real estate sales.
Elephant #1: Zillow
Anyone familiar with this space would know that it's dominated by Zillow (ZG) which has been an active consolidator in the space (they acquired their main competitor Trulia in 2014). Zillow is a much larger online presence with 166M average monthly visits versus 21M for Redfin.
In addition to a much larger consumer footprint, more listings and improving relationships agents, it is a strong and entrenched competitor for Redfin . . .