Snap Part 3 – Just in Case

It’s high-noon for Snap and their bankers at the NYSE trading post. The consensus in the capital markets is that the deal will get down and open above the IPO price. Institutions consider Snap an IPO to own “just in case” it works.

Most investors now realize that the historical Snap business is betting eaten by Facebook. But Snap knows that too. There’s some hope that new Snap content will be what saves the day and provide another leg of growth. Snap management claims that their innovation and culture are what . . .

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