Snap is two things - 1) a new mobile communication platform that puts the camera and the microphone (rather than the keyboard, mouse and browser) at the center of everything and 2) an advertising company combining their platform technology with strong creative to deliver advertisements that work for both the viewer and the brand.

Here are the other key points:

  1. Positioning - Snap unabashedly claims to be "a camera company." They don't really mean it but it's their headline claim.
  2. What Snap really is picture, image and video processing company . . .

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