Trivago = Trade Desk meets Tripadvisor

The main IPO of interest scheduled for this week is Trivago (NASDAQ: TRVG). The $400M deal is being led by JP Morgan, Goldman and Morgan Stanley with 7 co-managers tacked on for good measure. Our Quick IV points to a share price of $35 versus the $14 midpoint of the proposed range. Post-IPO, Expedia (NASDAQ: EXPE) will remain the largest shareholder and effectively control the company.

At first glance, Trivago looks like yet another online travel company. Priceline (NYSE: PCLN) is the 800-lb gorilla but Google matters quite a bit, and . . .

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