Wayfair aspires to be “the online destination for all things home.” Their strategy is to offer the largest selection of home furnishings with a broad range of styles and price points. It markets its products with five distinct brands, each targeting a specific niche market ranging from modern design to classic furnishings.
Top line growth accelerated to 52% in 2013, and so far this growth rate has persisted for the six months ended June 30th, 2014. Gross margins have been stable and about average at 23-24 . . .