Wayfair IPO – Aspiring To Be The Amazon Of Home Furnishings

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Positioning  
Wayfair aspires to be “the online destination for all things home.”  Their strategy is to offer the largest selection of home furnishings with a broad range of styles and price points.  It markets its products with five distinct brands, each targeting a specific niche market ranging from modern design to classic furnishings.

Top line growth accelerated to 52% in 2013, and so far this growth rate has persisted for the six months ended June 30th, 2014.  Gross margins have been stable and about average at 23-24 . . .

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