Whirly lollipop on orange background.

Today we are publishing our initial look at the upcoming Trupanion (TRUP) IPO. In summary this is a story and a market we really like but our intrinsic valuation (IV) estimates are close to the proposed price of the IPO. From an investment standpoint we'd like to get a better entry price. 

Pets are certainly "members of the family" in many cases and in urban and affluent levels the maintenance costs alone can be staggering - thousands of dollars per year when you add up food, veterinary fees, walking, and . . .

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