Dude what happened to Tillys?

Whirly lollipop on orange background.

Tilly's (TLYS) was a pretty hot IPO in the speciality retail sector back in May of 2012. The deal was led by Goldman Sachs and was priced well above the $11.50 to $13.50 range at $15.50.

Recently the shares are down sharply on inline (but down YoY) earnings and a tepid outlook suggesting that the end markets and/or the competitive environment are not as friendly as investors once believed.

Tilly's is focused on "action sports inspired customers" which also translates to a younger (14yo to 24yo) demographic. Generally speaking this is a fairly sought . . .

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