Medallia (MDLA)  joins the red-hot "New Enterprise SaaS" group with their IPO this week. They sit at the high end of the "customer management" space which has companies like Qualtrics (acquired by SAP during their IPO for $8B). Increasing recognition of this space may also be good for lower-end players like SurveyMonkey (SVMK).

The whole "customer experience management" label is pretty touchy-feely as an enterprise software category. We've gotten used to CRM and BI but customer experience management is still very nascent.

In the old days senior level managers at . . .

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