Money is a YETI 110 iced down with some silver bullets.

When a brand name is woven into popular country songs it's definitely made a mark. YETI Holdings (NYSE: $YETI) will be coming public this week (prices Wednesday) and promises to be one of the next public niche consumer brands like Duluth Holdings ($DLTH) and Canada Goose ($GOOS). In short, we expect the IPO do well as a deal and in after-market trading but believe there are substantial risks in their expansion plan. YETI avoided a "GoPro collapse" in 2016 by delaying their IPO despite a massive surge in revenue - they could see . . .

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