Blue Apron needs to be acquired soon.

UPDATE: The Amazon $AMZN Whole Foods acquisition makes this post ring truer. If home delivered meal kits are a $1B+ business how long do you think it will be before Amazon leverages their purchase with this easy add-on? RIP $APRN IPO...

Nobody has done a better job at making “meal kits” an actual category in the grocery business. Blue Apron generated an astonishing $795M in revenue last year. That was up from $340M in 2015 and just $78M in 2014. They had to give away lots of meals to get there and they were still . . .

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