e.l.f. Beauty (ELF) priced above their proposed range last night at $17. Capital markets have been whispering that the deal is "hot" for a while.
In short - the story is very good, the financials are not quite as stunning as they seem in the roadshow.
Part of the excitement about ELF may be due to the stellar performance of Ulta Salon (ULTA) which as you can see from the chart has been huge. The Chairman and CEO of ELF also credits himself with the success of Pantene which has gone from almost . . .