This Wednesday Impinj (NASDAQ: PI) is expected to price 4.6m shares at $12-14. RBC is leading the charge with four other banks. (Everyone should read the Impinj prospectus and IPO Candy subscribers can peruse the Impinj IPO slide deck.)

We have to give the company and the banks credit for creative positioning. Their roadshow is all about them as the core technology behind the real "Internet of Things" movement. The truth is that Impinj is actually an RFID company . . .

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