In the early days of Etsy a site sprang up called Regretsy that made me (and many others) laugh to the point of tears. Their tagline was “where DIY meets WTF” and it was simple but brilliant. They would find tragically bad works on Etsy and share them with a brief comment. At first, Etsy members were upset about it. But then they discovered that the traffic from Regretsy was helping them, and they learned to tolerate if not love it.

Page ahead to the Etsy IPO and what had been a joke was presented an institutional investment as the . . .

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