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Planet Fitness [NYSE:PLNT] is a lightning rod for controversy and opinions. Serious fitness types tend to hate PLNT and even take the time to produce videos highlighting how inferior Planet Fitness gyms are, how wrong their policies against excessive lifting and grunting are, and why only wimpy people would ever go there. The IPO itself was a little choppy - it priced at the high end of the range at $16 but then opened down at $14.50 before ultimately finding a footing here at $18.

Planet Fitness is trying to do something that few have done so far which . . .

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