HubSpot IPO S-1 Teardown

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Positioning
HubSpot is an enterprise class online marketing and sales platform that leans toward inbound rather than outbound interactions. It does more than a typical email marketing system and is more interactive than a CRM system like Salesforce.com. HubSpot integrates website pages with email, analytics, SEO, CRM, and calls-to-action to create more business from online content. Subscriptions to the HubSpot service start in the hundreds and run to the thousands of dollars per month.

The company is growing slightly north of 50% and just crossed the $100M revenue run rate. Even though gross margins are . . .

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