So to start off we know the title isn't really fair. But still the past has not been kind to "video platform" companies - here we are reminded of BrightCove (BCOV) and KitDigital (KITD) which have both done poorly. Going back further to specialized video servers like SeaChange (SEAC) the story doesn't get better.

That doesn't mean that TubeMogul (TUBE) doesn't have a chance. But let's take a look at the story starting with some highlights from their IPO roadshow transcript:

TubeMogul is an enterprise software company that offers a self-serve platform for digital branding . . .

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