Whirly lollipop on orange background.

We took some excerpts from the full Weibo IPO roadshow transcript to tease out more of what this company is all about. They are marketing their IPO now in what is a tough market. Twitter (TWTR) is off nearly 40% in the last eight weeks.

As the company management sees it here are some high points:

  • Weibo is a social media platform in China for people to create, to distribute and to discover content. We launched our service . . .

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