Rubicon Project fills out mini digital advertising sector

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The Rubicon Project (RUBI) is another cloud platform for digital advertising. RUBI is positioning itself as the underlying technology platform that these and nearly every other company out there is using to handle the actual automation and "real-time bidding (RTB)" between buyers and sellers of advertising.

The Rubicon Project has been around for a long time in a few different incarnations. the shares were priced at $15 (LEOR). With 36M shares outstanding post-IPO the market capitalization of RUBI will start out at $540M. Assuming they continue their 45% top line growth it would suggest $120M this . . .

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