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Today cloud customer service provider Zendesk (ZEN) filed for their IPO with Goldman, Morgan Stanley, and Credit Suisse running the books. Kudos go to PacCrest and Canaccord for making it on the cover as co-managers. The specifics of the deal are not set yet but based on the number of shares already outstanding as of December 31, 2013 of 115M the initial valuation will be high.

The company started up in 2007 and has been the goto product for most tech startups to handle customer service. In contrast ServiceNow (NOW) has traditionally focused on the larger enterprise market versus . . .

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