Trulia IPO Roadshow Briefing Sheet

Deal Overview Total Shares: 6,000,000, (5,000,000 primary)Deal size is $90M at the $15 mid-point of the filing range. Bankers are JPM & Deutsche (lead) with a syndicate of RBC, Needham and William Blair. Shares to trade as TRLA on the NYSE. Total outstanding post deal will be 27.3M for a market cap of $410M. Revenue run rate is $68M with a negative 5% operating margin.

Commentary Trulia is an online residential real estate site that generates advertising and subscription revenue. Competitive strategy is to have a bigger database and be better at technology . . .

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