Eloqua IPO Roadshow Notes

Online marketing company. Recent related IPO names include ExactTarget $ET and Responsys $MKTG.

Ticker: ELOQ, $85M deal, mostly primary. $10.50 mid-point, JPM & Deutsche have the books, JMP, Needham and PacCrest on the cover.

Founded 2000, SaaS model, $100M RRR. Cash flow break-even since 2007. 90% of revenues from North America. Revenue growth has accelerated over the past few years from 20% to 40%.

[CEO Joseph Payne is solid but should stay out of comedy.]

Another online marketing technology company. Part of their story is that they "wrote the book" on it:

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