GM is promoting their 1) lower risk profile, 2)global growth opportunities and 3)improved business model. The message can be simplified along the lines "we are going to be a good car company." The longer version includes fewer brands, greater efficiency, better cars, an improved brand with higher prices and more durable residual values.
A few models are profiled as examples for the "new GM" including the Chevy Equinox, Buick LaCross and
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