This is positioned as a new-age film production company that aims to become one of the handful of independent producers in the US.
The presentation understandably includes lots of video and entertainment content including a video testimonial form Gerard Butler (he thinks it's a good investment! ;-).
The Film Department is based on the premise that they can produce studio quality films for less and that the supply and demand in the industry is now favoring producers like themselves. Figures quoted say that there were just over 600 films produced in 2008 and 520 in 2009 . . .